© 2025 Will Peterson

© 2025 Will Peterson

Portrait of Will Peterson, wearing a light-colored button-up shirt with a small dark pattern. He is standing in front of a reddish wall and smiling slightly at the camera.
Portrait of Will Peterson, wearing a light-colored button-up shirt with a small dark pattern. He is standing in front of a reddish wall and smiling slightly at the camera.

My Story

I got my start in UX and product design at a bookstore, of all places. I found myself obsessing over how to organize sections and make it easier for customers to find exactly what they were looking for. One day, I told my stepmom about it, and she said, “That sounds like UX.” After that, everything clicked.

My first role was as the 0 to 1 designer of Flightpath, a B2B SaaS platform for AI-driven podcast analytics. While there, I transformed Flightpath from one graph and a few tables into a feature-complete platform. While there, I seized every chance I could to learn more and do more. I picked up SQL so that I could help derive insights from the data, took on dev support and QA work, and took an active role in helping plan the product side of our road map.

I am currently developing an app called Foodflow—a conversational AI tool that prevents at-home food waste. I also write a newsletter about all things AI from a human and social perspective called Like Magic.

You can download my product design resume here, or find a more complete timeline of my work history on my LinkedIn.